Are you making the most of Google My Business?
As a business there are some important things that you really need to make sure you do – as this will improve your listing and when people search for you, you will stand out more.
Firstly, have you claimed your Google My Business Listing.
- Not sure?
How do you check?
Search for your business including the area you are in. For example: Your business plus area.
- If you have a listing, something like this image will show up on the right hand side of the page. If it says ‘Own this business?’, then you haven’t claimed your page and you can click on the link and claim it.Be aware, sometimes there are duplicates, so you may have set one up, when Google already had one there. So claim it and then you can ask Google to merge the two.
- If nothing comes up then go to https://www.google.com/business/ click on start and go through the steps. You will also need to verify your business via a postcard sent to your address.
Once you have claimed your page, it is time to fill it out.
- Check your details and add anything that may be missing. You need to make sure your Business Name, Address and Phone are correct. If you are a tradie and don’t want to list your address you can do this also.
- Make sure the Google maps pin is in the correct place.
- Choose your categories – you can select more than one.
- Add your website if it isn’t there.
- Include a business description (this is new) you have up to 750 words that you can use.Think about what makes your business uniqueUse some local keywords, but don’t overuse.
- Describe your products and services
- Add photos: You will need
– a Profile photo- use one that will help your customers recognize your business on Google.
– A Cover photo – this is where you can showcase your business, an offer, your reputation.
– Additional photos: add photos that feature of your business inside and out, before and after etc.
– Get more info on photos here
- Get more reviews: Reviews are important, people are starting to trust online reviews just as much as personal recommendations. If you don’t have many reviews , it is important to start getting more. If you need help with this go here.
- Answer questions
- You can also add video and do posts, but we will take a look at this next time – as there is so much more you can do.
I hope this helps.
If you need help with your Google my Business listing – let us know, happy to help.